New educational, creative indoor tourist destinations open across Ayala Malls with PAEC partnership

At Food Wanderer X Lakbay Museo, they want you to get your hands dirty.

Four new interactive indoor attractions are set to open in different Ayala Malls across the country, with 12,000 sqm of space allotted for what is sure to become tourist draws. This comes after a partnership between the Ayala Malls and the Philippines Amusement and Entertainment Corp. (PAEC), the biggest creator and operator of indoor attractions in the country.

The first indoor attraction to open is PAEC’s Food Wanderer x Lakbay Museo, which opened earlier this month at the Ayala Malls Manila Bay in Parañaque. The indoor attraction highlights the Philippines’ various regional dishes and tourist destinations through highly immersive art installations.

“We have a new home right now at Ayala Malls,” said PAEC President and Chief Executive Officer, Lawrence Li Tan, who is the brains behind the massive indoor attractions. 

“[With these attractions], we want to give people a chance to educate themselves on many fronts, from local cuisine to business smarts. Our interactive installations will make learning not only more enjoyable but also applicable to real-life situations,” he said.

Ayala Malls and PAEC executives at the ceremonial MOA signing in Makati in early September. Photo by Kenneth M. del Rosario.

Unlike traditional museums where items on display are discouraged to be touched, Food Wanderer x Lakbay Museo is interactive. They want you to touch and feel native fabrics on display, cook your own native delicacies, or learn festival dances. 

There are also almost a thousand food art collections depicting Philippine regional dishes, as well as a collection of grains and beans. Visitors can also taste exotic dishes, explore the mushroom world, or play classic Filipino games.

And, of course, they want you to take lots of photos. There are hundreds of Instagram-ready spots, many of which feature iconic destinations of Luzon, Visayas, and Mindanao—with a twist.

Other attractions that are set to open within the year include the Dream Lab at the Ayala Circuit Makati, Museum of Emotions in Ayala Center Cebu, and Multiverse at the Glorietta, Ayala Center Makati.

More than being fun and entertaining, opening these attractions is also one way that PAEC and Ayala Malls help promote Philippine tourism and education through unique attraction concepts.

Tickets to the Food Wanderer x Lakbay Museo costs P699 when booked online (P799 for walk-ins).

Kenneth M. del Rosario
Kenneth has been writing for the Philippine Daily Inquirer for more than 17 years, covering travel, food, motoring, technology, real estate, and business, among others.