The Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), will join the upcoming Maison&Objet and More (MOM) Digital Fair, which will be held on September 4 to 18 online through MOM and Maison&Objet’s (M&O) websites.
M&O is one of the premiere trade fairs in the home lifestyle and furniture industry as it gathers the best brands under one roof twice a year in Paris, France.
Its digital platform MOM was established in 2016 to serve as a digital showroom for its exhibitors where buyers have the opportunity to connect with exhibitors before and after the show.
MOM connects around 400,000 buyers, which presents a big opportunity for Philippine brands to reach new buyers with their showcase of products and collections.
For the MOM digital exhibition, CITEM will feature furniture and accessories that carry the mark of Philippine design excellence and craftsmanship.
A collective of 13 companies, a mix of established and up-and-coming brands who have showcased their pieces at Manila FAME, will exhibit proudly Philippine-made products at the MOM Digital Fair.
Two of the country’s esteemed designers, creative directors Rita Nazareno and Gabby Lichauco, will curate the Philippine collection at MOM.
The two worked with the participating companies to enhance their current collections and create or reinvent products to respond to current needs and changing lifestyles.
“Joining a trade show virtually is new territory for CITEM, but we are excited for the opportunities that MOM brings. Rita and Gabby’s guidance will prepare these companies for the shift from physical trade shows to digital showrooms,” said CITEM executive director Paulina Suaco-Juan.
“We may not be able to personally show our products in Paris, but we can still bring them to international buyers online and we hope our companies will meet more buyers through MOM,” Suaco-Juan added.
CITEM’s virtual participation at MOM will carry the theme “Bubble Living,” a reference to the feeling of being cooped up inside a bubble experienced by people because of lockdowns due to the pandemic. “Bubble Living” will feature pieces that enhance and address the way people live now. These pieces highlight techniques such as weaving, wood carving, and metalwork, but given new twists.
The participating companies include Albero, Chanalli, E. Murio Manila, Finali, Indigenous (formerly CDO Handmade Paper), jb+ (an offshoot brand that came out of the company’s 2019 collaboration with Nazareno and Lichauco for Maison&Objet), Nature’s Legacy, Prado Filipino Artisans, P&B Valises, Weavemanila Inc., Venzon Lighting & Objects, Zacarias 1925, and Zarate Manila.
The Philippine participation in MOM’s Digital Fair is a prelude to CITEM’s launch of FAME+, Manila FAME’s digital trade platform. FAME+ will be launched in October this year with exciting new features to complement future editions of the physical Manila FAME show.
To know more about the MOM Digital Fair, visit its website at https://mom.maison-objet.com/en. Information and updates about Manila FAME’s digital platform can be seen on www.manilafame.com and on its social media channels (Facebook, Twitter, Instagram).