Lifestyle and fashion brands in the Philippines will participate in the NY NOW digital market, a US-based lead generation, visibility, and connection platform, from July to December 2021.

The platform will allow these Filipino brands reach a wider market and capture the global attention, according to Byhand Consulting, an international marketing consulting firm specializing in solving the issues of artisanal enterprises in over 60 countries.

Through the six-month long participation, these products and companies will also get the needed global boost, the consulting firm added.

The brands that will participate in the NY NOW digital market, which number to 20, are an eclectic mix of emerging and established brands that will reintroduce and intensify the country’s capacity as a world-class destination for innovative and design-driven products.

These homegrown exhibitors are part of DesignPhilippines, a collective represented by brands, designers, artisans, and craftspeople who elevate the country’s storied design heritage into contemporary and global consciousness. 

For NY NOW, these companies underwent coaching in areas such as product development,  marketing, and business strategies from ByHand Consulting to up their edge as they stand alongside international brands.

Conversation pieces and contemporary designs by companies such as Cebu Home Craft, Vito Selma Home, Tadeco, Nature’s Legacy, Native Crafts and Arts, Bon Ace, Calfurn, Triboa Bay Living, Indigenous, Moy, SC Vizcarra, Island Girl, R2R, Artisana, Celestial Arts, Jhazz Footwear, Virtucio, TWWA, That One Piece, and Klassy Collections will be featured in the NY NOW Philippine Pavilion.

“US buyers will appreciate the capacity of Philippine companies to meet their expectations. The DesignPhilippines brands offer exceptional quality and innovative designs of handmade products. This combination and the artisanship of Filipino manufacturers make the Philippine brands a fit for the NY NOW show and the US home and fashion accessories markets overall,” said Karen Gibbs, co-founder of ByHand Consulting.

The NY NOW Digital Market is a 360-degree lead generation, visibility, and connection platform to meet buyers’ sourcing needs. A powerful discovery tool to drive sustained business for artisan communities and enterprises, it has reached over 650 brand makers with more than 342,000 total page visits, 100,000 buyer views, and 149,000 business facilitation between attendees and brands since its launch in October 2020.

The Philippine participation in NY NOW is organized by the Center for International Trade Expositions and Missions (CITEM) with assistance from product specialists Rachelle Dagñalan, and creative directors Rita Nazareno and Gabriel Lichauco.