AirAsia, Cebu hotels group ink partnership to revive tourism, air travel

AirAsia Philippines CEO Ricky Isla (L) and HRRACI president Alfred Reyes (R)

AirAsia partnered with the Hotel Resort and Restaurant Association of Cebu, Inc. (HRRACI) to promote safe domestic travel in Cebu as part of efforts to help boost tourism and economic activities in Cebu.

“Tourism stakeholders including AirAsia, are united with stakeholders such as the HRRACI, the Department of Tourism and the local government unit in rebooting the tourism industry in Cebu, a vital industry that contributes to the Philippine economy,” AirAsia Philippines CEO Ricky Isla said during the signing of memorandum of agreement signing (MOU) held at Bai Hotel, Mandaue, Cebu on Friday.

HRRACI, a non-profit non-government organization, provides an avenue for strategic partnerships among its member companies, associates, schools, and other stakeholders with the common goal of promoting Cebu as a world-class tourist destination.

Through the partnership, AirAsia will become HRRACI’s official corporate airline partner and also provide options, added value, and promos to guests and Cebuanos, according to Isla.

“It is through partnerships like this, that we are able to give exciting options and promos for our guests and Cebuanos, who are excited to be rediscovering Cebu as the global health situation is improving,” Isla said. 

“In AirAsia we will continue to innovate to provide the best travel experiences to our guests. We would like to thank HRRACI for this partnership as we are both set to revitalize the tourism sector and the economy of the province.”

AirAsia’s partnership opportunities for HRRACI stakeholders include a-Access, an incentive card for both AirAsia and non-AirAsia guests granting access to exclusive offers from a wide selection of partner establishments across key destinations in the country including Cebu.

HRRACI also expressed their appreciation for the partnership and efforts taken by AirAsia in rebuilding confidence in tourism and air travel. 

“This inked initiative between airasia and HRRAC has a wide impact in terms of our industry partners to find solutions and stimulate demand and largely help the struggling travel and tourism industry,” according to HRRACI President Alfred Reyes.

“The COVID-19 pandemic has demonstrated to the tourism  industry that trust, partnership, and solidarity are essential for revitalizing travel as we anticipate the reopening of borders,” he added.

Raquel P. Gomez
Special Features writer at Philippine Daily Inquirer. She is tasked to write anything under the sun, but certain topics appeal to her personally, like technology, gardening, cooking, food, movies, TV series, heritage and historical areas, and travel. You may email her at rgomez@inquirer.com.ph