Robinsons Appliances opens 3rd Digital Store; holds ‘Race to a Minute’ challenge for 5th year

Robinsons Appliances, a key player in the Philippine appliance retail scene, recently unveiled its latest Digital Store at Robinsons Place Antipolo. This marks the third installment of their Digital Store concept, following successful launches in Lipa, Batangas, and Otis, Manila. Positioned as a hub for technological excellence, the Robinsons Appliances Digital Store in Antipolo aims to redefine the shopping experience for tech-savvy Filipinos.

The Digital Store in Antipolo boasts an impressive selection of cutting-edge gadgets and accessories sourced from top global brands, aligning with the evolving needs of customers in the region. The store provides a one-stop destination for all things tech, from smartphones to laptops, smart home devices to gaming consoles.

The expansion underscores the company’s dedication to offering a wide range of tech solutions, catering to the preferences of Antipolo and neighboring cities. Customers who attended the event were treated to exclusive discounts, complimentary gifts, and special promotions. 

Looking ahead, Robinsons Appliances aims to expand this concept further, bringing the latest in technology to more communities across the Philippines.

Photo by Kenneth M. del Rosario

‘Race to a Minute’ challenge

Aside from opening the Digital Store in Antipolo, Robinsons Appliances also held another thrilling event, this time at Robinsons Galleria. The Race to a Minute (Year 5), a highly anticipated annual competition, culminated in its final leg in Manila. This year’s race had already seen thrilling legs in La Union, Dumaguete, and Cagayan de Oro, showcasing the brand’s commitment to engaging communities nationwide.

Earlier this March, five teams, each comprised of two members, gathered to compete in a series of challenges that tested their wit, agility, and teamwork. From couples to friends, the teams represented a diverse mix of individuals united by their passion for adventure and competition. Challenges ranged from puzzle-solving to lighthearted activities like sorting colored clothes from white ones, fostering an atmosphere of fun and camaraderie.

Despite the intensity of the competition, the spirit of sportsmanship prevailed as participants cheered each other on and celebrated every small victory along the way. As the race drew to a close, each team walked away with prizes worth at least P60,000 in cash and goodies, a way to reward Robinsons Appliances’s loyal customers. 

With the success of the Race to a Minute (Year 5), Robinsons Appliances looks forward to continuing its tradition of bringing excitement and joy to communities across the Philippines, further solidifying its position as a beloved household name.

Kenneth M. del Rosario
Kenneth has been writing for the Philippine Daily Inquirer for more than 17 years, covering travel, food, motoring, technology, real estate, and business, among others.