Taiwan’s popularity among Filipino travelers is showing no signs of slowing down. With the visa-free policy for Philippine passport holders extended until July 31, 2026, and a sharp 25% rise in Pinoy visitors in early 2025 alone, Taiwan is riding a wave of momentum—and it’s bringing in some major social media muscle to fuel the fire.
Two of the Philippines’ million-follower content creators—Carl Chuidian of The Chui Show and travel vlogger Mommy Haidee—are leading the charge as they team up with Taiwan’s Tourism Administration to get more Pinoys excited about exploring the island. They’ll be sharing their Taiwan adventures at this year’s Travel Madness Expo (TME), happening from July 11 to 13 at the SMX Convention Center.
The Taiwan Pavilion at TME promises a colorful, high-energy display of Taiwan’s sights, flavors, and culture. Expect performances by T-pop street dance champs, live shows from FUNTO ART, and a chance to sample lemon winter melon tea, hand-washed Alishan aiyu jelly, and freshly made wheel cakes. There’s even a DIY wooden train workshop for those who want something hands-on.
If you’re planning your next trip, buying Taiwan-bound tickets or travel packages worth at least P20,000 at the expo will get you a shot at winning a round-trip ticket between Manila and Taipei.
Taiwan will also bring the campaign to Iloilo and Cebu, with travel trade events lined up on July 15 and 16. These mini roadshows aim to deepen ties with local tourism players and keep Taiwan front-of-mind among Filipino travelers.
The timing couldn’t be better. Taiwan has been racking up awards for sustainable tourism and traveler-friendliness—making headlines on Agoda and Time Out for being one of the safest, greenest, and most welcoming destinations in Asia.
The message is clear: Taiwan wants you back. And with more Pinoys sharing their Taiwan trips on TikTok, Facebook, and YouTube, don’t be surprised if your feed starts looking a lot more Taiwanese.