Korean beauty has long set the standard for skincare and wellness, but one of Seoul’s best-kept secrets—premium scalp care—is now making its way to the Philippines.
Eco Jardin, a luxury salon specializing in holistic scalp and hair treatments, has officially opened its first international franchise in BGC, marking a major milestone for the renowned brand.
With a reputation for meticulous care, Eco Jardin has been a go-to destination in Korea for those seeking cutting-edge scalp treatments. The brand offers its signature 15-step and 18-step therapies, designed to cleanse, nourish, and restore scalp health. The 15-step treatment focuses on deep cleansing and relaxation, while the 18-step version provides intensive care for concerns like dryness, dandruff, and thinning hair.
“In Korea, scalp treatments are just as important as skincare. It’s a regular part of self-care, even for men,” said Eco Jardin Philippines Managing Director, Mary Jane Yu. “We saw an opportunity to introduce this level of care to Filipinos, who are already passionate about beauty and wellness.”
Beyond its expertise, Eco Jardin is also known for creating a serene, spa-like experience. The salon’s interiors reflect its philosophy—earthy tones, soft lighting, and a relaxing atmosphere.
“Beauty isn’t just about looking good—it’s about feeling good,” said Eco Jardin founder and chairman, Park Jun. “We wanted to bring a space where people can relax, rejuvenate, and embrace a healthier approach to hair care.”
The decision to expand globally—and to choose the Philippines as the first location—was strategic. “The Philippines has a beauty-conscious market, a strong tourism industry, and a predominantly English-speaking population. It’s the perfect place for us to introduce our brand internationally,” said Eco Jardin President, Jan Won.
Bringing the franchise to Manila was the result of six friends who discovered Eco Jardin during their trips to Korea. Each visit left them more impressed, until they realized they had to bring the experience home. “After trying it once, we kept booking appointments every time we went back,” Yu said. “That’s when we knew this was something special.”
With its arrival, Eco Jardin Philippines is set to redefine how Filipinos approach hair and scalp health—one luxurious treatment at a time.
