Hard work, resilience, and a bit of luck on Tiktok helped MQ Cosmetics find a solid footing in the skincare industry

Cosmetics and skincare are proving to be profitable businesses for a former struggling employee who has now found herself the owner of a rising beauty brand. The businesswoman’s name is Maria Joycenyl E. Reyes, and the brand she founded is called MQ Cosmetics.

The beauty brand has been making a name for itself thanks to the quality of the products as well as the dedication and personal touch Reyes and her team put into the business. MQ Cosmetics is also one of the many businesses that have successfully used social media to turn an enterprise into a money-making machine.

MQ Cosmetics started as a humble venture during the early days of the COVID-19 pandemic, when Reyes found herself jobless. With a strong desire to make a difference and support her loved ones, she decided to take matters into her own hands.


Armed with her passion for makeup and her entrepreneurial spirit, Reyes embarked on a journey to create her own brand.

Today, MQ Cosmetics sells kojic and bleaching soaps, coffee scrubs, sunflower oil, and lip therapy products, among many others.

When she first started, Reyes did most of the work by herself, researching manufacturers and rebranding existing products to make them her own. But product leakage and low sales were giving her a headache.

But she continued to push forward. One of the turning points for MQ Cosmetics was when Reyes discovered the power of social media, particularly TikTok. She started creating videos showcasing her products. To her surprise, her videos went viral, and people started lining up to purchase her products.

The success was overwhelming, and MQ Cosmetics experienced a surge in demand, with sales reaching six digits in a short period of time.

MQ Cosmetics’ story is still being written, but it has so far been one of resilience and determination. It’s not just a beauty brand, it is a symbol of hope and inspiration for those who aspire to make a difference in their own lives.

As MQ Cosmetics continues to grow, Reyes remains committed to providing high-quality products that empower individuals to express their unique beauty. She envisions MQ Cosmetics as a brand that not only enhances physical appearance but also boosts confidence and self-esteem.