The country’s hospitality industry continues to struggle from the prolonged—and tighter—lockdown restrictions brought about by the pervasive virus that causes COVID-19.
In the Philippines, tourism revenue from foreign arrivals plummeted to P79.8 billion from January to March 2020, a 40.62 percent decline compared to P134.3 billion in the same quarter from the previous year.
But one group is pulling its weight to keep the industry going, bucking the downward trend.
Anya-Hospitality Group (AHG), one of the country’s most-trusted hospitality management groups, is focusing its energy to what lies ahead, post-pandemic. Like any other hospitality business, AHG also went through lots of difficult challenges. But its ability to adapt to the situation is what allowed it to overcome many of the harsh economic repercussions that the pandemic continues to throw its way.
Though this crisis is nothing like any other calamity the world has ever faced before, the solid leadership and commitment to excellence had helped the entire AHG to withstand the toughest test of time.
“The past year, we have learned the importance of taking a step back in order to excel moving forward. During this prolonged season of stress, rest is even more essential, and yet much harder to attain consistently. Being mindful of our health and wellness is fundamental during overwhelming times,” said Juan Roca, AHG’s managing director explained.
The success of AHG properties lies in its four pillars of services that support its very foundation: branding, management services, revenue management and distribution, and consultancy services.
Its portfolio is comprised of some of the most distinguished brands in the industry, including the Anya Resort Tagaytay, Club Punta Fuego, Amara Residences, Terrazas de Punta Fuego and 4 Go Hotels in Metro Manila (Airport Road, Timog, Ermita, and North Edsa).
After regrouping, AHG (previously Fuego Hotels and Property Management Corporation) is getting ready once more to open its properties to guests once leisure travel is allowed once more.
“As we prepared for the trends of staycations and short road trips, housekeeping used to be ‘invisible,’ but now the department should be very visible. We need to communicate to the travelers the requirements and additional policies that are in place to ensure everyone’s safety and health,” said Roca.
It is expected for the luxury resorts to recover faster because their market has the ability to spend, Roca said. There is also more confidence in the services and safety they offer.
The AHG is also reaching out to other players in the business that are still struggling. It has expressed its willingness to help others transform their property into a winning brand in the long run.
Running a hospitality business is a very intricate task as it requires expertise on a wide range of service that includes business development, market intelligence, finance, sales, engineering, revenue management, food and beverage, IT solutions, and corporate services among others.
Indeed, investing in the tourism industry will continue to be a worthy and promising venture, especially given the pent-up desire to travel in a post-pandemic setup.