Melvin Mangada, TBWA/Santiago Mangada Puno’s Managing Partner and Chief Creative Officer; Czar Sec. Vince Dizon, NFT Deputy Chief Implementer and Chief Testing; and George Royeca, Angkas Chief Transport Advocate and lead proponent of Ingat Angat Tayong Lahat

Life—and businesses—must go on. 

This was one of the points that was reiterated over and over again during the launch yesterday of the “Ingat Angat Tayong Lahat” campaign, a move which aims to encourage people to once again enjoy activities outside the confines of their homes as normal as possible (while adhering to strict safety protocols).

The campaign aims to boost consumer confidence and economic recovery, sending a message of “resilience, hope, and inspiration.” 

In other words, they want you to eat out again with your friends, travel to the places you want to go, and shop for the clothes you want to wear. This not only gives a sense of normalcy after months of isolation at home, but also helps businesses survive which, in turn, allows them to keep individuals employed. 

Brand representatives who pledged to help out the cause.

The Ingat Angat Tayong Lahat is a private sector communication advocacy campaign developed to build consumer confidence and restart the economy safely while the country continues to battle the impact of the COVID-19 pandemic. 

“At this point in managing the COVID-19 pandemic, balancing health and the economy is our main priority. This is why we are pushing for the gradual and safe reopening of the economy. In line with the spirit of the campaign, we can only move forward by supporting and keeping one another safe while protecting lives and livelihoods,” said Department of Trade and Industry (DTI) Secretary Ramon M. Lopez, who praised the initiative and stressed the importance for businesses to unite in order to win back the confidence of consumers and get the economy back on its feet. 

Margot Torres, Managing Director for McDonald’s Philippines and Ingat Angat Tayong Lahat communications advocacy co-lead, expressed her faith in the Filipinos’ resilience and optimism.

Ingat Angat Tayong Lahat aims to transform the mindset of consumers. We are breaking through the helplessness many felt at the height of the pandemic, and helping lead Filipinos to empowered vigilance and continued safety during this period,” Torres said. 

The campaign has already obtained the support of the biggest corporations and brands in the country, including Aboitiz Equity Ventures, Alliance Global Group (Megaworld, Resorts World, Emperador), Jollibee Foods Corporation, McDonald’s Philippines, Goldilocks, BDO, BPI, Metrobank, Paymaya, Alaska, Champion, Century Pacific Food Inc., Coca Cola Philippines, Oishi LIwayway Marketing Corp., PepsiCo, Procter & Gamble Philippines, RFM Corporation, Unilever, Petron/San Miguel Corporation, Shell, Ayala Malls, Filinvest Development Corporation, Robinsons Malls, SM Supermalls, Globe Telecom, Smart Communications, Angkas and Food Panda. 

Another lead proponent of Ingat Angat Tayong Lahat, Angkas’ Chief Transport Advocate George Royeca, called on more companies, especially small and medium enterprises, to get on board with Ingat Angat

“This campaign is for all businesses–not only the big brands, but more so for small and medium enterprises. We invite all businesses from all over the country to participate and embrace this advocacy. Let us all help each other get back on our feet safely and surely,” Royeca says.

For more information, visit the Ingat Angat campaign website, www.ingat-angat.com, and join the Viber Community https://vb.me/IngatAngat.

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