Santé’s ‘Rise Up’ anniversary theme captures company’s thrust for continued global growth

photo by Kenneth m. del rosario.

Santé, a Filipino-owned health and wellness company, celebrated its 16th anniversary last week with the theme “Rise Up,” symbolizing its steady expansion from local to global. 

A name synonymous with quality barley nutraceuticals, Santé cemented itself as a prominent player in the barley grass industry, largely thanks to its unwavering dedication to quality, its ever-expanding roster of products, and its hardworking business partners.

Santé is a direct-selling company with a presence in 10 countries. It boasts an extensive product range, meticulously crafted with organic and sustainably sourced barley grass from New Zealand, which company officials say is “the Rolex of barley grass in the world.”

photo by Kenneth m. del rosario.

Its flagship product is Santé Barley, a pure organic barley grass food supplement that is available in both capsule and powder form. Over the years, Santé has also launched Santé Barley Fusion, which is a coffee mix infused with barley grass; and Boost, which is classic coffee with Tongkat Ali and organic barley grass.

Also part of its roster of products are FitN’Trim, a green tea lemon instant powdered drink mix; Daily-C, an ascorbic acid vitamin; and Choco Barley, a chocolate drink mix with barley. 

“Our commitment extends beyond business. When we uplift our business partners, we’re uplifting communities, transcending borders through our offerings and services,” said Joey Marcelo, Santé’s chief executive officer.

photo by Kenneth m. del rosario.

Marcelo emphasized the company’s responsiveness to the rising demand for health and wellness products, even as the nation’s economy regains its strength post-pandemic. Under the guiding principle of “Live More. Do More.,” this company milestone underscores Santé’s commitment to enhancing health and well-being while fostering a transformative impact on communities and individuals worldwide.

A hallmark of Santé’s ethos is the fusion of business success and community betterment, reflective of their roots and heritage.

Mike Sibayan, Santé’s chief operating officer, said the company’s direct selling model not only empowers individuals with entrepreneurial opportunities but also cultivates a global network of cultural exchange and best practices. Sibayan underscores Santé as a platform that fosters personal growth, financial stability, and holistic well-being.

photo by Kenneth m. del rosario.

On its 16th anniversary, the company organized a grand gathering on August 15 at the SMX Convention Center in Pasay City, featuring inspiring speakers showcasing the essence of empowerment, transformation, and success.

Santé has come a long way in its first 16 years on the market, solidifying its position as a driving force in the health and wellness sector. More importantly, it has a very promising future ahead of it as it looks to expand its footprint abroad, proudly wearing its Filipino heritage on its sleeves.

Kenneth M. del Rosario
Kenneth has been writing for the Philippine Daily Inquirer for more than 17 years, covering travel, food, motoring, technology, real estate, and business, among others.