HOPE, a social enterprise founded in 2012 by actress turned philanthropist-slash-businesswoman Nanette Medved-Po, bagged the “Best CSR Initiative” award in the prestigious Global Water Drinks Award 2020 by Zenith Global for its “Hope in a Box” water carton.
Medved-Po, who once essayed the role of Filipino superhero “Darna” in movies, is currently the chairperson of HOPE. The social enterprise donates 100 percent of its profit towards building classrooms and other nation-building initiatives.
The Global Water Drinks Award celebrates excellence across every category of the packaged water industry.
Open to entrepreneurs and well-established brands from around the globe, the award recognizes industry leaders and innovators as the world’s best-in categories including marketing, packaging, social media, corporate social responsibility, and more. This year, it attracted 160 entries from 27 countries worldwide.
The “Best CSR Initiative” award recognizes corporate responsibility campaigns and initiatives that bring positive impact to society, communities and the environment, whether on an international or local scale.
In 2018, HOPE, together with Tetra Pak, launched “Hope in a Box” as the first carton-packed drinking water in the country. “Hope in a Box” was created as an alternative to the default plastic packaging for water as it offers consumers an environment-friendly option. The carton packaging for “Hope in a Box” is comprised of 75 percent of renewable resources and it carries a label that ensures the paperboard is sourced from responsibly managed forests and other controlled sources.
Medved-Po said that the company reached out to Tetra Pak due to its renowned paper-based environment-friendly packaging, which are visually appealing, yet sustainably designed products.
“We are grateful and humbled to have a Philippine initiative be recognized as the Best CSR for 2020 at the Global Water Drinks Award. We hope to continue to deliver on our mission to not only positively impact education in the poorest communities through the building of public school classrooms, but to safeguard the environment as well through packaging innovations like Tetra Pak’s carton for water,” Medved-Po said.
Michael Wu, managing director of Tetra Pak Malaysia, Singapore, Philippines and Indonesia, said: “We are proud to be a partner of HOPE and delighted to see ‘Hope in a Box’ winning such a prestigious award. At Tetra Pak, we are committed to protecting the planet through sustainable packaging solutions. We value the partnership with HOPE who shares the same goal.”
Apart from education, HOPE has also extended support to coconut farming communities by providing increased market access, farmer training, and replanting and inter-cropping initiatives through the “Hope in a Coconut” project. As a response to COVID-19 pandemic, the organization also reached out and donated to frontliners and communities heavily affected by the health crisis.
HOPE products are available in retail outlets, hotels, restaurants, cafes, and recreation centers around the country. You may also support HOPE and help make a difference by purchasing “Hope in Box” at https://www.generationhope.ph/shop