THAIFEX Anuga Asia has steadily grown into one of Asia’s most influential food and beverage trade fairs since its first edition over two decades ago. What started as a regional showcase has transformed into a global platform where innovation meets opportunity and where established brands and ambitious startups come together to shape the future of the food industry.
Year after year, the scale of THAIFEX Anuga Asia expands, with more exhibitors, more visitors, and more business deals than ever before. This steady growth isn’t just a matter of numbers. It reflects the dynamic nature of the food industry itself, with constantly evolving tastes, new trends, and the ongoing demand for healthier, more sustainable, and more exciting products.
The event is held in the massive IMPACT exhibition halls in Muang Thong Thani in Bangkok, with each area dedicated to a different segment—from seafood and beverages to fine food and innovative future food concepts.
“THAIFEX Anuga Asia has become a space where new ideas gain momentum and long-term partnerships are forged, driving the industry forward,” said Wendy Lim, Koelnmesse general manager, Food & Food Technology Exhibitions.
Lynn How, project director of THAIFEX Anuga Asia 2025, said they endeavor to make the event more than just a big trade fair but a place where “connections happen, ideas spark, and real growth starts.”
Country pavilions, the startup spotlight
One standout feature of THAIFEX Anuga Asia 2025 is its focus on country pavilions. These curated spaces give emerging brands and startups from countries worldwide a spotlight they might not get on their own.
New to the 2025 edition are several first-time national pavilions, marking THAIFEX – Anuga Asia’s growing global footprint. Countries like Gabon, Slovenia, Slovakia, and Uzbekistan are joining the event for the first time, bringing representation from Central Asia, Africa, and Eastern Europe.
Australia, Hong Kong, and the Netherlands have also established new national pavilions, adding to the fair’s already diverse lineup of exhibitors. These additions offer attendees fresh sourcing opportunities and foster greater cross-border collaboration. The inclusion of these new markets reinforces THAIFEX – Anuga Asia’s role as a comprehensive global stage for food innovation and international trade.
“These pavilions are about community, collaboration, and giving smaller players a stage to meet international buyers and expand their reach,” Lim said.
This focus on startups and innovation is key as the food industry confronts rapid changes in consumer preferences. Healthier snacks, functional foods with added benefits, plant-based alternatives, and sustainability-driven products are all prominent at the fair. The startup presence ensures that fresh ideas get noticed and nurtured.
Future food, new initiatives
This year’s theme, “Beyond Food Experience,” captures the evolving identity of THAIFEX – Anuga Asia as more than just a trade fair. It’s not only about discovering new flavors or sourcing ingredients—it’s about diving into the future of food and reimagining how we produce, consume, and connect through it.
From health-focused snacks and functional beverages to alternative proteins and cutting-edge packaging, the show explores the full ecosystem of food innovation.
The “experience” also refers to how the event engages attendees in immersive, multi-sensory ways—through live cooking shows, in-depth forums, curated product showcases, and firsthand interactions with food entrepreneurs and innovators. It’s a chance for participants to see the entire value chain in motion, from startups pitching breakthrough products to global giants revealing their next big launch.
Looking ahead, THAIFEX Anuga Asia is making bold moves to lead the industry into the future. This year’s event introduced a “Future Food” segment, spotlighting cutting-edge food tech, alternative proteins, and novel ingredients. This area is buzzing with startups experimenting with everything from lab-grown meat to insect protein, and even innovative packaging solutions designed to reduce waste.
“We want to be at the forefront of what’s next,” How said. “The food industry is changing fast, and THAIFEX Anuga Asia wants to be where innovation happens.”
Bigger, better, bolder
If this year’s event is any indication, THAIFEX Anuga Asia 2026 promises to be even bigger, better, and bolder than ever. Organizers are preparing to expand exhibition space further, attract more countries and companies, and introduce new program elements designed to drive networking and deal-making.
“The growth of the fair shows the strength of the food and beverage industry in Asia and globally,” Lim said.
How emphasized the event’s role beyond just a marketplace. She said,“THAIFEX is a melting pot of culture, technology, and business. It’s where future food trends are born and nurtured.”
For anyone connected to the food industry—whether as a manufacturer, distributor, buyer, or entrepreneur—THAIFEX Anuga Asia is a must-attend event. It captures the energy, challenges, and opportunities of one of the world’s fastest-growing markets, offering a glimpse of where food is heading next.
