Products and produce from the provinces in Central Luzon will be showcased at the Likha ng Central Luzon Trade Fair, a regional promotion activity that will be held online this coming October 13 to 17.

The Likha Trade Fair will feature more than 100 trade fair participants, which are mostly small to medium scale businesses in Central Luzon, according to Department of Trade and Industry (DTI) Regional Office 3. As it is the first time it will go online, the trade fair will be more accessible, allowing more buyers to see the best products in the region, said DTI Regional Director Judith P. Angeles.

DTI organized the virtual trade exposition to promote and sell the quality products of Central Luzon’s micro, small, and medium enterprises (MSMEs). 

Angeles said the trade fair will be the best time to support local entrepreneurs who have been affected by the COVID-19 pandemic.

To view and buy the products of the more than 100 Likha Trade Fair participant MSMEs from Central Luzon, the virtual trade exposition can be accessed by buyers at this website:

Sellers from Aurora will showcase their well-known bamboo, driftwood and sabutan products, while Bataan MSMEs will sell their housewares, marine products, and cashew delicacies. 

Bulacan will feature their world-class handmade jewelries, turmeric products, bags, and sauces. Entrepreneurs from Nueva Ecija, on the other hand, are expected to display their barongs, footwear, and dairy and mushroom products during the fair. 

Pampanga participants will exhibit their famous lanterns and homemade nuts and delicacies while Tarlac will show off their pottery, home décor, and potato wine. The best of Zambales’ products such as cashew, bignay wine, sweets, and chicharon will also be on display.

The Likha ng Central Luzon is DTI’s regional promotion activity held annually since 1999. It serves as the culminating activity for trade-related programs given to MSMEs in the region, such as training programs/seminars, business consulting, design and labeling, product development, and “cliniquing.” 

These activities aim to develop the technical capabilities of the micro and small enterprises and eventually, helping them gain more market exposure and enabling them earn more.

The Likha ng Central Luzon Virtual Trade Expo 2020 is organized by the DTI-Region 3 in partnership with the PLDT Kaasenso Project with the support of the Philexport-3, the Regional Development Council-3, Central Luzon Growth Corridor Foundation Inc., and the Bureau of Small and Medium Enterprises Development.