The Department of Tourism (DOT) officially opened the four-day virtual event KAIN NA! Food and Trade Festival 2020 on Tuesday.
Since it is now happening in the virtual space, the event will now be able to reach a wider audience online, according to Tourism Secretary Bernadette Romulo-Puyat.
“We have crafted this year’s program to be responsive to the needs of our stakeholders. KAIN NA 2020 endeavors to prepare our stakeholders for the transition to the new normal,” said Puyat, who led the virtual toast during the opening ceremonies.
Filipino products highlighted the launch of the festival, which features themes in its presentation. Virtual symposiums are scheduled on September 15-18. Food Tourism Exchange will feature some of the most prominent chocolatiers, inspiring coffee entrepreneurs, and new and relaxing tea experiences around the country.
The festival is done in partnership with Ayala Malls.
According to Puyat, the festival recognizes the spirit of Filipino hospitality even during the pandemic through food.
“I have been inspired about how communities have rallied together around food during the pandemic. From posting quarantine cooking videos that celebrate our culinary heritage, to donating meals to our frontliners, and supporting farmers, small entrepreneurs and restaurants by ordering for home delivery. People have found ways to keep livelihoods and the morale of our people alive. And food has been at the center of all of this.”
A key feature of the festival is Trading Post, which is an online store that sells Filipino products. The online store will go live at www.kainnastore.com for one month.
Meanwhile, online learning modules will offer e-commerce training for food and farm tourism stakeholders and other micro, small and medium enterprises (MSMEs). This is done in partnership with the Department of Trade and Industry’s CTRL+BIZ Reboot Now program with the help of enablers Google, Facebook, Zomato, Eat In, GrabFood, GCash, Air21, and Lazada.
Food Tourism 101 will feature Margarita Fores, JJ Yulo, Ivan Man Dy, and Michelle Cruz of Klook, who will present share-worthy food tourism experiences from food walks, market tours, foodie hotspots, and other inspiring food tourism experiences.
“Kain Na! is a celebration of our heritage and culture. We are glad to share this opportunity for the past two years with the Department of Tourism, as we work together in promoting our country for both local and international tourism,” said Ayala Malls president Jennylle Tupaz.
Grab will roll out a Kain Na! tile on the homepage of the Grab app to increase the discoverability of partner merchants.
To further promote the project, Guide to the Philippines [https://guidetothephilippines.ph/] published an extensive guide on must-try tsokolate, kape, and tsaa binges around the country. Zomato will also highlight Kain Na! in their Collections feature.