The 2021 Hybrid National Food Fair, a food event organized by Department of Trade and Industry (DTI)-Bureau of Domestic Trade Promotion (BDTP), will combine a physical event with an online event to help Filipino micro, small, and medium enterprises (MSMEs) recover in the new normal.

As a hybrid event, it will hold the usual food fair at a Metro Manila mall, while exhibitors and visitors who could not be physically present due to travel restrictions and health protocols can participate in the online exhibition.

The physical fair is slated to run for only 10 days  from September 16 to 17, while the online events are spaced across several months to provide participating MSMEs with sustained market exposure for the whole year.

The 2021 National Food Fair will be held at the Festival Mall in Alabang, Muntinlupa City. 

A wide range of food products will be available during the event, including processed food and beverages, fresh produce and organic products, fresh and dried seafood, cooked food, halal products and cuisine, condiments and other cooking ingredients, dairy products, health and wellness products, food supplements, traditional cooking tools/equipment, food packaging materials and allied products, baskets and bayongs, labeling and food processing equipment, and even label and packaging design services.

To help MSMEs prepare for the 2021 Hybrid National Food Fair and equip them skills to hurdle new challenges in growing their business, the BDTP and the Philippine Trade Training Center (PTTC) organized a free webinar series covering the following topics: digital payment workshop for MSMEs; penetrating domestic market thru online platform; Facebook Business Page Development; Click and Close: social media navigation for successful negotiation; online visual merchandising; and negotiating with buyer.

Part of the 2021 Hybrid National Food Fair are digital promotions in major ecommerce platforms.

Last May 10 to 16, Shopee PH platform included the Online National Food Fair, which showcased thousands of products and more than 200 MSME stores and the Go Lokal Official Store. Featured products included sweets, snacks, staples, breakfast food, superfood/healthy food, beverages, seasonings, and baking ingredients, among others. Having been onboarded to the online shopping platform, all Shopee Stores of the MSMEs remain accessible as permanent online stores. Shopee is the leading e-commerce platform in Southeast Asia and Taiwan.

Mayani.PH is another online venue for the Online National Food Fair. The farm-to-table e-commerce platform focused mainly on agricultural products. Held periodically since June 2021, buyers can enjoy up to 30 percent markdowns on featured food and artisan products when shopping on www.mayani.ph/NFF. 

Fresh vegetables, fruits and upland crops from the Cordillera Administrative Region were marketed and sold online for the benefit of farmer cooperatives and indigenous people’s organizations.

As part of the Lazada Love Local 8.8 Sale, the Online National Food Fair will include 74 participating MSMEs from 13 regions nationwide. Featured products included processed food and beverages, cooked food, halal products and cuisine, Filipino snacks, food packaging materials, condiments and other cooking ingredients, among others. MSME sellers who qualify will be onboarded to the Lazada platform for free. 

Also set to launch within the year is the NFF Digital Store hosted on UnionBank GlobalLinker, an e-commerce platform that allows MSMEs to connect to local and  global B2B and B2C partners, suppliers, and customers. 

The integrated NFF Digital Store will give participating MSMEs access to functionalities and networks to help grow and manage their business. The NFF Digital Store will be another venue for food entrepreneurs to have a permanent presence online, thus expanding their market reach even beyond local borders and despite restricted movement.

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