Grab has launched its second cloud kitchen branch known as the GrabKitchen in Sampaloc, Manila.
The new GrabKitchen brings together eight brands that will provide more food choices to consumers. It also aims to provide food entrepreneurs the opportunity to launch their brands in new locations with a lower set up cost and help them reach a wider base of customers through GrabFood.
GrabKitchen, which was concept launched in Indonesia in 2018, houses multiple restaurants under one roof and features one central kitchen. As it operates as a delivery-only kitchen, merchants can avoid high rental costs at high traffic locations.
“GrabKitchen is a reflection of our desire to delight consumers and to support food and beverage entrepreneurs to grow their business in the digital economy,” said Grab Philippines head of deliveries EJ Dela Vega.
The first GrabKitchen in the country, which was launched last year, is located in Glorietta 2 in Makati. It houses six merchants. That particular branch was able to help merchants establish their brands and become popular among customers, according to Dela Vega.
“Our first GrabKitchen has enabled merchants to establish their brands in Makati, where they didn’t used to have a physical store, with minimal upfront investments. At the same time, it has also provided food lovers the option to enjoy different cuisines they love in a single order, and pay one delivery fee. We hope to bring the same benefits to consumers and businesses through the opening of our Sampaloc branch.“
The Sampaloc GrabKitchen features Conti’s, Sinangag Express, CoCo Fresh Tea and Juice, Omakase, Mister Kabab, Army Navy, Pizza Telefono, and Happilee.
These merchants will add variety in terms of food choices in Manila, according to Dela Vega.
Omakase and Happilee are opening their kitchens in Manila for the first time, while the others hope to gain more customers through GrabKitchen.
“We are hopeful that our Sampaloc, Manila branch will continue to give foodies more freedom to mix and match their orders. They can also take advantage of the fact that our GrabKitchen merchants offer long distance deliveries up to 10 kilometers,” dela Vega added.
GrabKitchen’s mix-and-match feature allows customers to satisfy their pizza, sushi, chicken, and milk tea cravings all in one order, for example. Suitable for at-home family celebrations or office lunches, GrabKitchen seeks to make it easier for families and friends to share meals from the comfort of their homes or offices.
Popular milk tea franchise CoCo Fresh Tea, along with Mister Kabab, has decided to join GrabKitchen’s Sampaloc branch after a successful stint in Makati City.
“While we did expect our orders to grow as soon as we joined the platform, we were pleasantly surprised to see the numbers grow exponentially after being exposed to such a large customer base. This is the reason why we decided to expand our partnership, and open up a store at the Sampaloc branch,” said Larry Evans Tan, general manager of CoCo.
To celebrate the launch of the newest GrabKitchen branch, Grab is offering free delivery to customers from February 9, 2021 to Feb 28, 2021. Just use the code GRABKITCHEN and enjoy free food delivery for a minimum order of P550.