As the world reopens, AHG advocates for health tourism to boost the travel industry

Niyama Wellness Villa in Anya Resort in tagaytay.

As the world reopens and businesses start to go back to usual, the uncertainties of the pandemic are now combined with the stress of adapting to the new normal. Now, more than ever, the tourism industry can benefit from prioritizing well-being through products and services that encourage guests to relax and recharge amid the beauty of nature. Anya Hospitality Group (AHG) has launched its Niyama Wellness & Spa Management Consultancy, which can help provide hotel and resort properties with their own health and wellness facility that can cater to their guests’ needs.

Niyama Wellness by AHG can partner with other hospitality destinations through Wellness & Spa Management Consultancy, Spa and Wellness Spa Brand Development, and Spa and Wellness Operational Support to developers, owners and operators of leading hotels, resorts, and spa projects nationwide. The holistic health concept can be included in their accommodation packages and offerings to offer guests a holistic well-being experience through innovative treatments and the AHG brand of exceptional guest service.

AHG Managing Director Juan Roca

Optimum brand support

“A spa is meant to be a place of calm and serenity, but putting up one can be very demanding. A lot of factors come into play,” says AHG managing director Juan Roca. “We are here to help clients develop their own wellness concept, with its unique features and brand personality that will make them stand out in the industry.”

With consultancy onboarding, AHG will be actively involved in the pre-opening, daily operations, design, brand identity, menu and business strategy of the property’s wellness concept. Guidance will be available from ideation to branding and initiating an integrated marketing campaign. This includes market research, promotions, advertising, social media, and content creation.

Spa Room of Niyama Wellness in Anya Resort

Niyama Wellness by AHG will also see to it that the business is running smoothly through operational support during the pre-opening phase and actual operations. Included in the consultancy are operational set-up, world-class standards of mentoring and training, sanitation and hygiene training, performance review-site visits and audits, creation of promotions and packages, staff supervision and continuous training, comprehensive treatment manual, and financial performance analysis.

“We offer full-service wellness management and consultancy catering to developers, owners and operators of leading hotels, resorts, and spa projects nationwide. The scope of services covers every aspect of their business needs,” Roca adds.

yoga class of marilen elizalde

Investing in relaxation

Its Niyama Wellness Center at the Anya Resort in Tagaytay is an award-winning showcase that provides the “Niyama Experience” that AHG hopes to bring to other hospitality properties across the country. It is anchored on five pillars that are designed to cater to guest preferences and needs: spa, integrative treatments, inner journeys, movement, and a soul menu.

With its innovative offerings, Niyama Wellness Center was recently awarded as the Luxury Sustainable Spa globally by World Luxury Hotel. Carol Laguna, its corporate wellness and spa director, says that the wellness center is designed to complete the experience with a holistic approach, and to optimize the overall well-being of their guests. “We go over and beyond spa treatments and gym facilities. We are dedicated to restore your mind, body and spirit to balance. Niyama Wellness is also a timely opportunity in addressing our distinctive need for rest, rejuvenation, and reset, as we strive to meet the ever-growing need and demand today, especially after the pandemic. And lastly, we have incorporated the unparalleled world-class service, and genuine Filipino hospitality by the AHG.”

Soul Food – Buddha Bowl with Signature Dressings

Niyama Wellness was also chosen as one of the finalists of the New Spa of the Year by Destination Deluxe, which awards leaders and pioneers in travel and wellness, celebrating hotels, spas, treatments, skincare and wellness brands that spearhead the standard of luxury in the industry. AHG’s other managed property, Anya Resort has also won the Best Luxury Hideaway Resort by the World Luxury Hotel and Samira by Chele Gonzalez, which is located at Anya was awarded as the Best Luxury Resort Restaurant.

Laguna says, “We hope to share this concept of wellness tourism to help more Filipinos bounce back better from the effects of the pandemic. We would like to invite other hospitality destinations to look into the benefits of a Niyama Wellness by AHG Wellness & Spa Consultancy in setting up their own relaxing haven on their property.”