SM has just launched the SM Christmas Market at SM Megamall. 

SM Christmas Market, which will run until January 3, 2021, features products of micro,  small and medium enterprises (MSMEs) from nearby communities.

The project was done by the retail giant in partnership with the Department of Trade and Industry (DTI), in support of the department’s “Buy Local, Support Local” program, a national campaign that aims to boost demand for Philippine-made products, particularly those from small businesses.

Consumers looking for the perfect gift this Christmas will find the Christmas bazaar a good place to source for their Christmas purchases. Patronizing local products by MSMEs is also a good thing as buying from these local sellers will help small businesses, which were affected severely by the pandemic, to survive. 

The products sold at the SM Christmas Market is wide ranging and something would be of interest to anyone. Products include food, sweet treats, artisanal products, apparel, home decorations, and other keepsakes. 

The SM Christmas Markets will simultaneously happen in 54 malls nationwide and will feature around 300 MSME participants from nearby communities, DTI partners, tenants of SM Supermalls, and supplier partners of Kultura. 

During the launch of the SM Christmas Market at SM Megamall, Trade and Industry Secretary Ramon Lopez emphasized the importance of MSMEs in revitalizing the economy amid the pandemic.

Trade and Industry Secretary Ramon Lopez

He said MSMEs account for more than 99 percent of the total number of establishments in the country, as well as 62.4 percent of total employment. 

“They serve as our country’s economic backbone, even when they were also the most affected by the economic crisis brought about by the COVID-19 pandemic,” according to Lopez. 

He added, “Thus, this bazaar is timely for it not only is supporting our affected MSMEs, it will also give them an additional venue to sell their products for the Christmas season.” 

“We are committed to working hand in hand with our MSME partners alongside government, and private sectors to provide an environment that will enable MSMEs to quickly adapt and recover,” said Steven Tan, president of SM Supermalls. “When the pandemic struck in March this year, we waived rental fees in the malls and provided financial relief to our suppliers. We partnered with jeepney and tricycle drivers to deliver goods, and we continue to do everything we can for the businesses and people that rely on SM,” Steven added.

The “Buy Local, Go Lokal” is DTI’s nationwide campaign calling both the public and private sectors to support local businesses and entrepreneurs by patronizing local products and services all-year round. It not only calls for the support of MSMEs affected by the pandemic, but also to boost of domestic travel while encouraging consumers to patronize Filipino-owned and operated facilities and services. 

“That’s why we call on our people here today to patronize local products and services and support our MSMEs not only at the SM Christmas Market but throughout the country. As we reopen the economy, let us create a ‘Better Normal’ this Christmas season by rebuilding our country one purchase at a time,” Lopez said.