Lapu Lapu shrine in Mactan, Cebu

AirAsia has partnered with the Hotel Resort and Restaurant Association of Cebu, Inc. (HRRACI) to become its official corporate airline partner—a move to help rebuild tourism and confidence in air travel Cebu province, according to the airline company. 

HRRACI is a non-profit, non-government organization that provides an avenue for strategic partnerships among its member companies, associates, schools, and other stakeholders with the common goal of promoting Cebu as a world-class tourist destination.

According to recent data from health authorities, cases of COVID-19 infections in Cebu have significantly decreased over the past weeks, signaling a strong comeback for the tourism sector, in time for the various festivities and summer activities.

“Tourism stakeholders including AirAsia, are united with The Department of Tourism and Local Government Units in rebooting the tourism industry in Cebu, a vital industry that contributes to the Philippine economy. When one speaks of Cebu, it means relaxation, luxury, pleasure, and fun, all in one island. It won’t be much of a challenge to attract tourists to rediscover the Queen City of the South,” said AirAsia Philippines CEO Ricky Isla during the virtual program that kicked off the partnership.  

AirAsia also presented potential partnership opportunities for the various stakeholders  such as A-Pass, a virtual passport that gives the holder special discounts to AirAsia’s partner establishments, and SNAP, airasia’s flight + hotel combo platform on the airasia super app that offers convenient fly and stay packages at unbeatable prices. 

“This new partnership with HRRACI brings about great opportunities for us to work together, to rise above the challenges we are facing, and usher the tourism industry to its pre-pandemic glory,” he added. 

“With proper strategies, domestic tourism can lead the rebound in the early phase of recovery. What we need right now is a collective effort and we look forward to working together with all the tourism stakeholders from hoteliers, restaurants, to travel agents to attain our objectives,” said HRRACI President Alfred Reyes.