Airasia has launched FACES, a facial recognition technology that will make its one-stop-shop platform called the airasia Super App identify customers via facial recognition.
Through FACES, users of airasia Super App will not only enjoy a fully digital and contactless journey on AirAsia flights, but also enhanced convenience, security and safety for all their travels and lifestyle needs.
Initially rolled out for air travel, FACES will now make the airasia Super App the one stop shop that can immediately identify customers via instant facial recognition for orders and payment for travel and lifestyle offerings.
FACES was officially launched in Kuala Lumpur, Malaysia by Bo Lingam, Group CEO of AirAsia Aviation Limited; Amanda Woo, CEO of airasia Super App; Pablo Sanz Salcedo, Chief Product & Technology Officer of AirAsia; Javed Malik, Chief Operating Officer of AirAsia Group; and Captain Chester Voo Chee Soon, CEO of Civil Aviation Authority of Malaysia (CAAM).
Here in the Philippines, a simultaneous launch was held at AirAsia RedPoint headquarters in NAIA T3. AirAsia CEO Ricky Isla and CFO Ray Berja led the Filipino Allstars during the FACES registration process.
“As the first airline to introduce this facial recognition technology tailored to our digital travel and lifestyle platform, we are continuing to deploy innovations that not only take the hassle out of flying in the new world, but make a difference to everyday lifestyle needs,” said Bo Lingam, Group CEO of AirAsia Aviation Group.
“FACES is the latest contactless technological innovation that we have developed in-house, as part of our strict Covid-19 mitigation procedures and as we welcome the resumption of interstate travel now and international travel in the near future. Importantly, guests flying with us can check in online anywhere, anytime in just a click of the button once registered with FACES, supporting our efforts to restore confidence in air travel through technology and enhanced safety measures. Research has shown travelers feel safer using touchless processing throughout the airport,” Lingam said.
The rollout will initially cover employees who will pilot test the technology while awaiting for the regulatory approval process in the Philippines. AirAsia Philippines guests and users of the airasia Super App meanwhile is set to experience FACES sometime in the first quarter of 2022.
AirAsia Philippines CEO Ricky Isla said, “We are very excited to share this latest innovation among Filipinos. This is the better normal in air travel that we are talking about. It’s convenient, contactless and inclusive.”
“The revolutionary system will soon unlock all the offerings available on the airasia Super App, including flights, hotels, ordering food, deliveries, ride hailing and so much more with just a quick facial scan process,” said Amanda Woo, CEO of airasia Super App.
“We continue to lead the way as an industry digital innovator. Importantly, what this means for guests is enhanced speed for instant recognition and payment across our ecosystem, including fast check-in anytime anywhere and revolutionary contactless facial recognition delivery services,” she added.
“In the future we even envisage enabling guests to be able to check in for hotels affiliated with AirAsia using FACES for real time verification and check in.”