Riding a motorcycle is one of the best ways people can get some fresh air, relieve themselves of cabin fever, and travel safely—alone or with a group of friends.

It’s this idea that Philippine Motorcycle Tourism (PMT) program wants to tap, an attempt to pick up the pace of local tourism. The project, spearheaded by the Tourism Promotions Board (TBP), aims to promote local tourist destinations while helping tour operators and businesses bounce back from the impact of the COVID-19 pandemic by encouraging more motorcycle sports enthusiasts to engage in motor-sports tourism activities as a potential niche market. 

To launch in November, the campaign hopes to put the spotlight on showcasing interesting culture and heritage sites, shops, restaurants, pasalubong centers, and other tourism products all over the country that Filipino riders can discover and enjoy on two wheels. The hope is to rebuild confidence in traveling through these activities.

The program starts with a hybrid webinar November 19 to entice the motorcycle riders’ communities and influencers to promote the Philippines as a fun and safe destination while advocating for road safety travel. Among topics that would be covered during the event are Defensive Driving, Group Riding Etiquette, and Safety Riding.

A PMT Ride and Tours will also happen on November 20 to 21, kickstarting at the Rizal Park in Manila. The micro-ride, which will include visits in tourist destinations in Luzon, is expected to draw some 250 motorcycle enthusiasts.

The riders will travel approximately 850-980 kilometers along a pre-identified route covering Manila, Rizal, Laguna, Quezon, Batangas, and Cavite for two days as they explore several interesting pitstops.

There are other events which will be held in other parts of Central Luzon and Mindanao such as the Halal Foods Rediscovery Motorcycle Ride which highlights the promotion of Halal food and establishments; and the 10th Mindanao Freedom Ride on November 5 to 12, spearheaded by the Norminring Motorbikes.

For more info, visit Philippine Motorcycle Tourism’s official Facebook (@PHMotorycleTourism) and Instagram (@PHMotorcycleTourism) accounts.