Crown Regency Hotel & Towers newly renovated lobby. PHOTOS BY BERNARD L. SUPETRAN

Crown Regency Hotel & Towers, a towering icon in the heart of Cebu City, is getting into the groove of tourism revival as it renovates its rooms, suites and common areas.

The 45-story, 4-star, 389-room, twin-tower hotel has been classified by the Department of Tourism (DOT) and Department of Health (DOH) as a mixed-use facility, and has been hosting small group functions, special events and loyal patrons once more.

Guests will get a warm welcome at the newly refurbished intimate ground floor lobby which takes pride in its 19th-century well-preserved carromata or horse-drawn passenger carriage, the colonial-era public transportation.

A home-grown chain, the hotel also exudes Cebuano pride of place with vintage photographs and litographs showcasing Cebu’s olden days hanging in rooms and common guest areas.

“The pandemic had a big impact on the hotel industry, but it also gave us a new perspective to adapt to a more online approach to extend better services and better experience for our guests. We have developed an online check-in system to reduce human contact, says Crown Regency chief operating officer Susan Bernardo.

Crown Regency Hotel & Towers

She added that the hotel group has slated the renovation of its other properties in Mactan, Boracay, Davao City, and Makati in anticipation of the tourism industry’s rebound.

“For the long term, we plan to continue cultivating our new-found market among locals, along with continuous exploration of how digital technology can improve online guest accessibility,” Bernardo concludes.

To lure domestic travelers trooping back to the city, the hotel is offering at P2,800 promo for deluxe rooms for single or double occupancy with breakfast. The newly renovated spacious rooms and comfy beds, offer a panoramic view of Cebu’s skyline, mountain villages, and the historic Fuente Osmena roundabout fountain.

Families who need more generous spaces can check out the well-appointed junior and presidential suites at Tower 1, as well as Tower 2’s wide array of deluxe, corner, junior and two-bedroom suites.

Guests can frolic under the sun at the outdoor swimming pool on the 9th floor which overlooks Jones Ave., one of the city’s main thoroughfares.

Outdoor pool at the 9th floor

Meanwhile, gamers can try their luck and roll the dice at the hotel’s Casino Filipino.

Crown Regency also plans to reopen soon its Glo Café and Lounge, Wang Shan Lo Chinese Restaurant, Fabulous Fifties Café Bar and Restaurant, Sparkz Restobar, and Level 36 party bar under government prescribed health protocols. Each food and beverage outlet bears a specific theme and dishes to cater to diverse age groups and culinary preferences.

The hotel will also reactivate next year its Sky Experience Adventure, which includes the world’s first Edge Coaster and first urban zipline, the Tower Zip, and the Sky Walk Extreme, after safety checks are made. The adrenaline-pumping activities, the only one of its kind in the country, was a top urban tourist draw in the city in the pre-pandemic years.

For updates and promotional offerings, visit www.crownregency.com.