The Radisson Hotel Group (RHG) and the SM Hotels and Conventions Corporation (SMHCC) have jointly built six hotels nationwide since they entered into a partnership in 2010. Today, the two behemoth companies are looking to add 14 more locations across the country in the next five years.
This will bring their total targeted portfolio to 20 hotels by 2028. In a recent signing of the Master Development Agreement in Quezon City, senior executives from both firms said that the latest agreement builds on their long-term partnership, which started with the launch of Radisson Blu Cebu.
The first of these new properties will be a 516-room dual-branded property in Cebu City under the Radisson and Park Inn by Radisson brands, which is scheduled to open its doors in 2027, providing a diverse range of accommodations for travelers visiting the Central Visayas region’s largest city.
The properties will be part of an integrated development adjacent to the cutting-edge SMX convention center and SM Seaside Arena as well as the SM Seaside City Cebu Mall, a 147-meter tall Seaside Tower, and a church.
“SMHCC’s long-time partnership with the RHG reflects a strong mutual intent to grow the brand in the country. We are certain that this new milestone will complement the vibrant tourism landscape locally and set a new benchmark in the hospitality industry,” said Peggy Angeles, SMHCC executive vice president.
As the owner of the Park Inn by Radisson hotels in the Philippines, SMHCC looks forward to benefiting from RHG’s vast global resources, which have made it one of the most progressive hotel companies in the world, she said.
The expansion will be driven by the opening of RHG brands like the Radisson Blu, Radisson and Park Inn by Radisson. Most, if not all, of the hotels in their portfolio will be built alongside the integrated property developments with SM Malls.
As part of the strategic alliance, the growth will be primarily fueled by the Park Inn by Radisson brand, where SMHCC has exclusive development rights for a five-year term to expand the brand into key tier 1 to 3 markets across the nation.
Park Inn by Radisson is RHG’s midscale to upper-midscale brand that offers owners a value
engineered real estate proposition, providing a unique experience to its guests based on smart design, communal open spaces, and well-equipped amenities.
The brand was introduced to the Asia Pacific region for the first time in March 2013 in partnership with SMHCC with the opening of Park Inn by Radisson Davao, which recently celebrated its 10th anniversary. In the past decade, five Park Inn by Radisson hotels have opened, including locations in Bacolod City, Clark, Davao City, lloilo City, and Quezon City.
Ramzy Fenianos, RHG chief development officer for Asia Pacific said that the group’s partnership with SMHCC is a mutually beneficial relationship.
Fenianos said: “[The partnership] has changed the hospitality landscape in the Philippines by pairing our popular accommodation with world-class business, retail, and leisure facilities. This collaboration has stood the test of time and we are delighted to embark on the latest phase of our expansion, which will offer outstanding opportunities for our diverse portfolio of brands in the Philippines while creating shareholder value to our trusted partners.”