When it comes to combining style, durability, and functionality in travel gear, TUMI stands out. The international travel and lifestyle brand has just launched its latest campaign for the Fall 2024 Tegra-Lite® and Alpha Bravo collections, featuring its global ambassador and pro footballer, Son Heung-Min.
The campaign, “Made For Moments That Make Us,” offers a unique glimpse into Son’s fast-paced life and his journey with TUMI by his side.
Shot at the iconic Tottenham Hotspur Stadium in the United Kingdom, the campaign captures Son in his element, highlighting his dynamic lifestyle both on and off the field. Through the lens of docu-style filmmaker WARD and Korean photographer duo JI + DOH, viewers are treated to an intimate, behind-the-scenes look at Son’s life.
“I always value that TUMI is there for me and has my back, whatever journey I’m on,” Son said.
Son Heung-Min’s three-year partnership with TUMI has seen him through many milestones, from competing in the FIFA World Cup to being named captain of Tottenham Hotspur.
Throughout these achievements, TUMI’s Tegra-Lite® and Alpha Bravo collections have been his trusted companions. The new campaign underscores the importance of having reliable travel gear that can keep up with the demands of a global sports star.
For frequent travelers, investing in high-quality travel bags like those from TUMI is a game-changer. The Tegra-Lite® collection, with prices ranging from P68,990 to P100,990, features cases made from Tegris®, a material known for its durability and lightweight, used in everything from lifesaving armor to professional athletic gear. This makes it an ideal choice for those who want resilient luggage that can withstand the rigors of travel.
On the other hand, the Alpha Bravo collection, priced between P16,990 and P80,990, offers hyper-functional bags crafted from ballistic nylon. This signature fabric has been a hallmark of TUMI for over three decades, ensuring each bag can endure the wear and tear of frequent use. Whether you’re a business traveler or an adventure seeker, the Alpha Bravo collection provides the versatility and durability needed for a fast-paced lifestyle.
The campaign highlights Son’s impressive career as well as his relentless pursuit of excellence and the enduring quality of TUMI products.
“Few may know that Son’s signature ‘camera’ celebration pose is symbolic of his desire to capture that moment and hold onto it. Our latest campaign draws creative inspiration from that concept,” said Jill Krizelman, SVP of Global Marketing & eCommerce. “As two of TUMI’s iconic collections, Tegra-Lite® and Alpha Bravo represent the brand’s signature strength, functionality, and endurance. This campaign brings these pillars to life, showing exactly how TUMI is made for each step of the journey.”
Since 1975, TUMI has been creating world-class travel and performance luxury essentials designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, TUMI continues to empower journeys for movers and makers alike.
Packed with function, designed with purpose, and built to endure, investing in TUMI’s Tegra-Lite® and Alpha Bravo collections means having a reliable travel companion that stands the test of time for frequent flyers and avid travelers.