Australian homewares brand Anko has officially made its debut in the Philippines with the opening of its first store at Glorietta 2, Makati City. This marks the brand’s foray into the local retail market, bringing its unique combination of affordability, quality, and stylish design to local consumers.
Known for its thoughtfully curated range of home essentials, Anko promises to deliver exceptional value without compromising on quality or style. From kitchenware and bed linens to beauty products, pet essentials, and even seasonal items like Christmas decorations, the store offers everything a household might need—all at prices designed to fit the average budget.
“Filipinos are incredibly driven by their love for home and family, and those values align perfectly with what Anko stands for,” said Rachel Turner, Anko Philippines country manager, during the opening event. “We’re excited to bring a product line that resonates with these shared values.”
Turner highlighted Anko’s philosophy of ensuring customers never have to choose between quality and affordability. Products like scented candles priced at just P220 and bath items starting at P65 underscore the brand’s commitment to accessible pricing.
This affordability, coupled with design-led products, is what Anko’s executives believe will set the brand apart in the Philippine market. “Our formula for success has always been straightforward—great design, reliable quality, and exceptional value,” said Ian Bailey, managing director of Kmart Group, which owns Anko.
Designed for Filipino shoppers
Anko’s first Philippine store spans 1,800 square meters, offering an immersive shopping experience. Customers can interact with the products firsthand, an approach that Anko Global CEO Arjun Puri believes is crucial. “People want to touch and feel the items before making a purchase. That tactile experience allows them to see the quality for themselves.”
The store’s layout has been adapted to better suit the local market. While Anko’s stores in Australia are often larger, the relatively compact format in Makati makes shopping more convenient for city dwellers. “We’ve curated a range that caters specifically to Filipino tastes,” Turner said. “As we learn more about the market, we’ll continue to evolve and bring fresh designs that reflect local preferences.”
The Philippines is a significant addition to Anko’s growing global footprint. With a rising middle class and a strong focus on home and lifestyle, the country offers immense potential for the brand.
“The Philippines is one of the fastest-growing economies in Asia,” Puri said. “We’re keen to learn what the market loves, tailor our merchandise accordingly, and expand strategically.” While no exact timeline for additional branches was shared, Anko’s executives hinted at long-term plans for growth across the country.
In celebration of its entry into the Philippine market, Anko unveiled an exclusive Christmas bag designed by Filipino artist Jamie Bauza. The festive design marries Anko’s modern aesthetic with traditional Filipino elements, reflecting the brand’s commitment to embracing local culture.
Affordable design for every home
As part of the Kmart Group and owned by Australia’s Wesfarmers Ltd, Anko has become a household name in Australia and New Zealand, selling over a billion products annually. By designing its own products and working directly with manufacturers, Anko eliminates traditional retail markups, allowing it to offer high-quality items at unbeatable prices.
With its focus on affordability, design, and family values, Anko is poised to win over Filipino shoppers. Bailey said: “Our goal is to inspire families to create beautiful, functional spaces they love to call home.”
