Cooking from scratch isn’t always an option. Whether you’re juggling a packed schedule or simply need a quick meal without the mess, having instant, reliable comfort food on hand can be a real lifesaver. At this year’s recently held THAIFEX Anuga Asia 2025 in Bangkok, a number of exhibitors stood out for doing exactly that—delivering convenience without compromising quality.
Here are some of the food brands that make sure you’re only ever a few minutes away from something warm, filling, and flavorful.
* Thipsamai brings authentic Thai flavors to the world
Thipsamai, one of Thailand’s most iconic Pad Thai brands, has been serving its signature dish since 1939. What started as a humble street food stall has grown into a global mission: to bring the true taste of Pad Thai—and Thai cuisine—to every kitchen. Through their ready-to-cook kits, instant noodles, frozen meals, dipping sauces, and spring rolls, Thipsamai ensures quality and authenticity in every bite. Made with real Chanthaburi noodles and signature sauces, these products maintain the beloved flavors of their 86-year-old recipes, all while staying affordable, convenient, and export-ready for today’s fast-paced world.
* Aya Pop is a drink that awakens more than your thirst
Aya Pop is redefining functional beverages with a health-forward, Asian-made twist. Infused with medical-grade turmeric, green tea, and B12, this Thai-Singaporean brand blends powerful anti-inflammatory and antioxidant properties into a refreshing, low-calorie drink. With only 2 grams of sugar and real fruit flavors like passion fruit and pineapple, Aya Pop offers clean energy without caffeine crashes. Aya Pop champions transparency, wellness, and mindful living.
* Mama Sita’s brings Filipino flavors to global kitchens
Known for its iconic sauces, mixes, and marinades, Mama Sita’s goes beyond adobo and sinigang—offering a gateway into the Philippines’ rich, diverse food culture. Mama Sita’s continues to innovate by adapting to global markets, considering cultural, dietary, and religious preferences. As a legacy Filipino brand, it bridges generations and geographies, introducing the warmth of a home-cooked Filipino meal to the world.
* Gat Foods powers drinks around the world—without the label
Israel-based Gat Foods isn’t a beverage brand—it’s the engine behind them. A B2B innovator, Gat Foods develops and supplies concentrated ingredient bases to bottlers in over 80 countries. Clients simply add water, carbonate, and package under their own labels. Beyond flavor, Gat invests in food-tech startups, including Flavor Watch, a natural additive that prevents spoilage in clear drinks, and BAS, a terpene-based emulsion that mimics the feel of alcohol—without the alcohol.
* Farm Frites brings Dutch potato innovation to Asia
Farm Frites, a family-owned Dutch company founded in 1971, has grown into a global player producing over a million tons of premium potato products annually. Known for its crispy, flavorful fries—including innovative offerings like coated “scoops” ideal for dipping—the brand caters to foodservice and fast-food chains in over 100 countries. Now expanding across Asia, including a new partnership with Fly Ace in the Philippines, Farm Frites emphasizes quality, variety, and consistency. With products tailored to diverse market preferences, the company aims to “serve happiness” by delivering great taste and dependable quality in every bite.
* JAMLA Corporation turns Filipino comfort food into global pantry staples
From humble beginnings in 1949 selling tablea in Batangas, JAMLA Corporation has grown into a proudly Filipino brand delivering instant comfort food around the world. Starting with hot chocolate and champorado, JAMLA has expanded to include arroz caldo, ube champorado, ginataang mais, and munggo under the “Tita Lulu’s” line. These products offer the nostalgic taste of home in just minutes, using real ingredients like malagkit rice and roasted tablea. With demand rising both locally and among OFWs, Jamla continues its mission: making quality, Filipino-made comfort food accessible anytime, anywhere.
* Thai-Nichi is Thai-Made, Japanese-Inspired rice snacks
Thai-Nichi is a proudly Thai company with Japanese roots. Based in Thailand, Thai-Nichi creates Japanese-style rice crackers using local Thai ingredients, offering an exciting mix of traditional and innovative flavors. Their flexible, made-to-order approach allows them to cater to regional preferences such as California roll and wasabi flavors in select markets. Some products also feature functional benefits like added protein and fiber. Recently launched in S&R Philippines, Thai-Nichi is already present in eight countries across Asia and continues to expand with health-conscious, culturally relevant snack options.
* BR Group Thailand elevates premium duck products
A leading player in Thailand’s duck industry, BR Group Thailand has been in the business for nearly a decade—breeding, feeding, and processing ducks entirely in-house. With 60 farms across 15 provinces, they control everything from proprietary plant-based feed to slaughter, ensuring tender meat with less of the “duck smell” that deters some diners. Over 80% of their sales come from restaurants, with exports to Japan, Korea, and the Middle East. Their goal is to make duck more accessible, inspire new dishes, and shift perception from occasional luxury to everyday protein.
* The Yoghurt Shop brings hand-strained goodness from Australia
The Yoghurt Shop, proudly born in Adelaide Central Market 22 years ago, is redefining yogurt with its rich, hand-strained, small-batch offerings. Using traditional cheesecloth methods and no thickeners or additives, the brand delivers a naturally thick, creamy texture made from South Australian milk and real fruit. Flavors like passion fruit (sourced from Ecuador) and mixed berry highlight the purity and quality of ingredients. Already available in 13 countries, The Yoghurt Shop is now eyeing a Southeast Asia expansion.