
Beyond the captivating landscapes and delectable culinary delights that Pampanga is renowned for, the province offers an enchanting journey into its heritage and cultural tapestry. Visitors can immerse themselves in the vibrant spirit of Kapampangan culture as they explore the rich artistic traditions and historical landmarks that shape the identity of the region.
We suggest that travelers start their cultural adventure in Guagua, where they’ll have the opportunity to visit the farm and soon-to-open museum of Maestro Willy Layug. This esteemed ecclesiastical artist has left his mark on churches around the world with his awe-inspiring creations.
Set to open in October, this museum is poised to become a beacon for aspiring artists and craftsmen. During a recent NLEX Lakbay Norte trip, Layug gave a sneak peek of the diverse collection of artwork that guests will soon enjoy at the museum.

The pieces range from contemporary and nude paintings to his celebrated ecclesiastical works. The museum will also house a church and a cozy coffee shop, providing a serene setting for contemplation and artistic inspiration.
Layug is not only dedicated to preserving his craft but is also passionate about nurturing the next generation of artists. Through workshops and wood carving competitions, he aims to inspire young talents to refine their craftsmanship and artistic abilities.

Recognizing the allure of fruit carving and ice carving overseas, Layug intends to launch programs that promote these in-demand skills, encouraging locals to embrace their heritage while exploring new artistic horizons.
In Betis, the hub of wood carving in the area, Layug emphatically declares that wood carving will never fade away in his lifetime, especially with the efforts of dedicated artisans like himself.

For an immersion into traditional metal artistry, travelers should go to Floridablanca to discover the fascinating technique of pukpuk. This traditional craft involves the skillful hammering of thin metal sheets to create intricate decorations, crowns, and other masterpieces.
Witness the meticulous process behind this captivating art form and appreciate the dedication and expertise of the Kapampangan metal artisans.
To further delve into the province’s heritage and culture, head over to SM City San Fernando Downtown, a place that blends art deco elements with modern design. Located at the center of the Heritage District of San Fernando, this mall offers a combination of local immersion, affordable shopping, and dining experiences. As guests explore the establishment, they’ll be greeted by the vibrant sight of colorful kalesa, traditional horse-drawn carriages that continue to roam the district, providing an important link to the past.

Within the Heritage District of San Fernando, culture-loving travelers must take the time to appreciate the intricate craftsmanship of the heritage houses. While riding the kalesa allows for a leisurely tour, consider strolling through the area to fully absorb the ambiance and history of each home.
Stop by each heritage house and take a moment to read the markers and stories that unveil the fascinating narratives behind these architectural gems. This slower pace will enable you to truly appreciate the intricate details and immerse yourself in the rich heritage of the district.












