Marie Kondo, the tidying expert who inspired millions with her KonMari method, is embracing a new kind of joy—one that’s not perfectly folded or color-coded. In a refreshing shift, the bestselling author and global phenomenon is stepping away from perfection and leaning into the beautiful messiness of life as a mother of three.
Her newest chapter unfolds in partnership with travel platform Klook for its The Best You campaign, which encourages people to explore the emotional purpose of travel—not just as a getaway, but as a way to reconnect with themselves.
“After I became a mother, I realized I couldn’t do it all—run a business, care for my family, and keep a perfectly tidy home,” Kondo said. “Now, I’m rediscovering what sparks joy in this new phase of my life.”
Seeking inspiration, Kondo returned to Japan to experience travel through a new lens—one that values imperfection, spontaneity, and inner peace. Her journey took her from channelling her inner samurai to donning a robot suit, but it was a traditional kintsugi workshop that resonated the most.
Kintsugi—the Japanese art of repairing broken ceramics with gold—embraces flaws rather than hiding them. “It’s not about perfection,” she said. “It’s about seeing the beauty in what’s in front of you. That’s always been the heart of the KonMari method, too—recognizing the beauty in your own space, just as it is.”
Kondo’s story reflects a broader truth: travel isn’t about ticking boxes or Instagrammable moments. It’s about pausing, reconnecting, and discovering joy in unexpected places.
As part of its mid-year push, Klook is offering up to 30% off on local and international activities, with extra savings of up to ₱1,000 and weekly partner promos. Whether you’re overdue for a soul-searching solo trip or a spontaneous family getaway, the campaign invites travelers to look beyond itineraries and discover “the best you.”
Marie Kondo’s message is clear: Let go of perfection, embrace the present, and allow travel to spark new joy.