The Department of Tourism (DOT) collaborated with video-making and sharing app TikTok for a campaign that celebrates the beauty of the country’s islands through #GandaMoPinas.
DOT had previously partnered with TikTok for the #SarapMagingPinoy challenge in-app, a successful campaign that garnered over 700 video entries with over 70M video views. Its main video on Facebook has garnered over 13M views.
According to Secretary Berna Romulo-Puyat, their collaboration with Tiktok is just part of DOT’s mission to promote reopened tourist destinations using online channels. “It is one way of enticing people to travel locally while reiterating the importance of following the minimum health and safety protocols when traveling,” said Puyat.
#GandaMoPinas campaign will feature the beauty of the Philippines through live video sessions with nine content creators from Luzon, Visayas, and Mindanao.
The campaign will feature one content creator every day, from September 22-30. He/she will do a live TikTok session to highlight the beauty of his/her region, or province through various tourism products, such as natural landscape, tourist spots, local cuisine, activities, and local products. They should showcase why #ItsMoreFunInThePhilippines and how visitors would appreciate #GandaMoPilipinas through their province or region.
The following are the nine content creators and their schedule of Live TikTok sessions that will be streamed via their respective TikTok accounts:
From Luzon:
Sept. 23 – Phoennella Tabamo (@phoennellapipay)
Sept. 24 – Maika Rivera (@riveramaika)
Sept. 30 – Queenee Pearl Mercado (@queeneemercado)
From Visayas:
Sept. 25 – Bo Labra (@bo.labra)
Sept. 26 – Christine Cuenco (@christinecuenco)
Sept. 27 – Lynnell Jasper Lomosad (@chockieaviation)
From Mindanao:
Sept. 22 – Sweet Manrique (@sweetmnrique)
Sept. 28 – Jazreel Villapaz (@jazvil.md)
Sept. 29 – JS Espejon Sanchez (@aja_js_sanchez)
The three content creators with the highest number of views during the live show will be recognized as TikTok Funfluencers—one from Luzon, Visayas, and Mindanao. Winners will be officially announced on October 4, 2021.
